Author Archives: emma

What Does Behavioral Segmentation Mean in Marketing?

Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective segmentation is a must.

Traditional customer segmentation strategies focus on who the customer is, and customer segments are based on demographic traits such as gender or age, and firmographic traits like company size and industry.

But understanding who your customers are is not enough!

Behavioral segmentation is customer segmentation that focuses on patterns of behaviors shown by customers as they interact with your brand or as they make a purchasing decision. It enables you to sort customers into groups according to their knowledge, attitudes, use, or response to your product, service, or brand.

Personalization

Behavioral segmentation helps you understand how to target different customer segments with different offers, at the right time through their preferred channel, to help them move towards successful outcomes in their paths.

Prediction

Using behavioral patterns you can predict and influence future customer behaviors and outcomes.

Prioritization

Behavioral segmentation helps you identify high-value customer segments and initiatives with the greatest potential; this helps you to make smart decisions on how best to allocate time, budget, and resources.

Performance

With effective behavioral segmentation, you can track growth patterns and changes in vital customer segments. This helps you gauge your business’s health and check its performance against your goal. In this way, you are able to test the size and value of various customer segments and see how “positive” and “negative” segments are growing or declining.

Two Types of Behavioral Segmentation

1. Purchasing Behavior

Purchasing behavior-based segmentation is finding trends on how different prospects behave when making a buying decision.

Purchasing behavior can help you understand:

  • How various customers approach the purchase decision
  • The difficulty of making the buying process
  • The role of the customer in the buying process
  • Vital barriers along the purchase path
  • Important and least predictive behaviors of customers making a purchase

2. Benefit Sought

As customers look at a product or service, their behavior can show valuable insights into what benefits, features, values, and problems are important motivating factors influencing their purchase decision.

When a potential customer places a higher value on one benefit over the other, this primary benefit is the key motivating factor driving the purchase decision for that customer. For example, customers buy toothpaste for different reasons such as whitening, sensitive teeth, price, or flavor.

Two prospects may have similar demographics or firmographics traits, but they may have different values regarding what benefit or feature is most and least important to them.

By understanding each prospect’s behavior as they interact with your brand, you can group customers into segments based on their desired benefits and personalize your marketing strategy for each segment.

Best Advertising and Marketing Agency in Delhi

India is a developing country and staying at the second place in the world for its population. Advertising and marketing industry in India play an important role to establish startups and making bands for many old organizations. An advertising agency has the great scope in India to earn the profit in present days.

An advertisement is known to be the main factor for a successful business. There are several types of advertisements. With the increasing requirements of advertisements for growing business, there has been a noticeable growth in the number of media advertising agencies.

There are different forms of advertising. The various methods of advertising products through Print, televisions, newspapers, radio, Internet, emails and so forth. The main objective of these agencies is to take benefit of advertisements to increase the sales of a company and thereby overall profit.

The advertising agencies in India present are not just developing creative ideas for print and TV commercials, but are diversifying the ads in a big way. They are searching for newer paths to reach customers. Thus they are doing by harnessing the actual power of unconventional media like ground promotions in malls, events, Radio, movies, Internet, celebrity endorsements, etc.

Thus, a single ad agency in present is offering a plethora of services from content creation, developing the artwork, print media, TVCs, radio jingles, internet advertising, promotion in movies, outdoor advertising, POPs, media planning, public relations services, social media, marketing consultancy services, amongst others.

By using the media advertising services for marketing your products, you can save a lot of time and money. It is also vital to bear in mind that your advertising company should have a thorough idea about your products so that marketing is done effectively and efficiently. Poor advertisements lead to poor response and lower sales for everyone. So it is crucial that you chalk out a plan along with your advertising firm in order to market your products as you wish.

Centumad is a creative advertising and marketing agency in Delhi NCR, India. It caters to the field of advertising, media and marketing services. Centumad provides all the information from the industry, from latest news updates, discussions, views expressed by famous people in the area, analytical information, brand updates, events, latest trends and much more. With a vast consumer base and a good reputation over the last 35 years in the industry, the company offers great opportunities for advertisers to advertise with them and reach out effectively to their customer.

Wooden Packaging Box Manufacturer in Bangalore – Starline Packers

Criteria for buying wooden pallets

For most entrepreneurs who bargain in the creation of merchandise, finding the correct materials to work with is basic in their general level of accomplishment. There are various things that should be acquired all together for a systematic this to run proficiently and among the most imperative is a wooden bed.
Once an organization has created their products, they should utilize appropriate bundling material all together for the stock to be sheltered. Beds (typically wood) is one such bundling material, the utilization of which makes the treatment of the freight substantially less demanding, for example, utilizing a fork lift.

1) The Right Size

The primary thing that must be considered when attempting to get the correct beds is the way enormous they should be. There are various organizations out there that arrangement in the generation of vast merchandise and will require wooden beds to coordinate the items they have. As opposed to managing a bed that can’t hold the heaviness of the products created, the entrepreneur should get their work done in regards to what they require.

2) The Overall Durability of the Pallets

When attempting to get the correct beds, you will likewise need to give some thought to the general level of solidness. The exact opposite thing that any entrepreneur needs is to get a bed that will break not long after because of poor development. Make sure to talk with the provider to discover what sort of conditions their beds are worked to deal with. The more you can get some answers concerning the beds you are getting, the simpler you will discover it to have a tranquil purchasing knowledge.

3) Hiring the Right Supplier

Another vital thing that must be considered when attempting to locate the correct beds is the place to get them from. By and large, there will be a wide range of bed providers in a territory, which is the reason you should do some exploration.
Getting data with respect to the experience of a bed provider is an incredible method to make sense of which one is the best fit. An entrepreneur will likewise need to set aside the opportunity to look at the evaluating in their general vicinity. This will assist them with finding the most ideal arrangement on the beds they require. While finding the correct beds can be a bit tedious, it will be more than worth the exertion at last. Attempting to purchase beds without doing the best possible measure of research can prompt tragic results.

This Simple System Is Paying Out 100% Commissions!

The Government Is Playing You… And You Don’t Even Realize It!

The truth is, it’s NOT your fault… but it IS your responsibility!

It’s time to face the TRUTH.

The whole “Be a good little boy/girl. Get good grades. Got to college. Find a good job. Put away money into your retirement account and you’ll be just fine.” charade is COLLAPSING right under our noses.

You’ve been lead to believe that happiness and security were waiting for you… if only you did as you were told.

You’ve been told that as long you followed the path society laid out for you, you’d be OK.

You were told that the government would protect you…

That the school system would educate you…

And that your corporate job would take care of you, like you took care of them.

But chances are that’s NOT working out as planned for you…

Surveys show 1 in 3 Americans have NO retirement savings.

Surveys show most Americans don’t have even $1,000 in their bank account.

And this may sound crazy… but surveys show that only 20% of Americans are free of debt.

Horrifying stats yes… but honestly, not surprising.

Not when millions of students nationwide borrow as much as $40K A YEAR with the dream of getting a degree that’s supposed to open doors for them…

Only to face being forced back to their parents’ place, because there just aren’t any jobs for their line of work.

As if that wasn’t enough, it seems like every decent paying job is either being replaced by automation through software or robots…

Or it’s being shipped overseas so companies can save a few dollars on payrolls.

It’s no wonder that a new report from the McKinsey Global Institute titled “Poorer than their Parents: Flat or Falling Incomes in Advanced Economies,” shows a drastic trend in declining incomes for middle class workers.

The report found that as much as 70% of households saw their earnings drop in the past decade.

To put it bluntly: Those who had been taught to expect their wealth to grow as long as they obediently followed society’s path of choice, have learned that this promise is a LIE.

Look the reality is that the ruling minority is interested in having an obedient, loyal workforce practically enslaved by debt.

So if you chose to believe the lie and headed down this dead-end path… it’s NOT your fault. We’ve ALL been played.

But it IS your RESPONSIBILITY to do something about it – and guarantee that you and your family will NOT be played anymore.

The first step is to embrace this truth… and the next step is to get educated on what’s REALLY going on right now.

And today you’re in luck…

Because my friend and mentor Adrianna Villages just released her newest training video, and it is an ABSOLUTE MUST WATCH if you’re ready to WAKE UP, face the truth and DO something about it:

FREE Training: https://25dollar1up.com/home.php?user=mrbuisness22

The best part is that I have the right to give you access to this training for FREE.

Yes, FREE.

All you have to do is tell Adrianna where to send it to you and you’ll be able to watch it IMMEDIATELY:

FREE Training: https://25dollar1up.com/home.php?user=mrbuisness22

Are you ready to make a change?

Then click the link above and get ready to take ACTION!

Why Is Focus on Packaging Is Incumbent in the Modern Era?

So, it’s mandatory to focus on the packaging to leave the first impression memorable to get the customer back for the repeated purchase. Here are a few other important points which make it incumbent to concentrate on the packaging design:

  • Speaks & imparts knowledge to the prospects

Speaking to the consumers and imparting the required knowledge such as the features of the products helps in boosting the sales. Communicating with the prospects and telling them about the product as well as the brand encourages them to buy and try. Packaging assists in spreading the required information about the product as the qualities are printed prominently. The box stuff allows to give any color to the background and the printed words, contrasting hues make a great combination and helps in highlighting the important information.

  • Advertises & promotes the item

Advertisement and promotion of the product need to be a bit different or weird so, the prospect’s attention can be captivated. It is trouble-free to advertise the item with the alluring artwork printed on the box. The colors catch the eyes and it soothes the sense of sight, the smooth stuff of the packaging makes the customer’s hands feel great. Aesthetics of the packaging must be focused to create a lasting influence. Packaging of the product is a part of the promotion, it carves an image of the company in the mind of the customers. It is amazing to focus on the packaging boxes as they are capable of skyrocketing the sales just by looks and the statement they show.

  • Make look distinctive from competitors

Appearing distinctive from the competitors is the right choice as people notice the brand when the products shine bright placed on the shelf. It is not tough to give a splendid look to bewitch the prospect if the custom packaging boxes are manufactured with other-worldly design. Looking different among the products of competitors helps in surpassing the competition which makes it essential to concentrate on the packaging idea.

  • Keeps the product safe & protected

Sturdy-built boxes keep the valuables safe from the external environmental factors and protected from the damage or scratches. It is the product box that makes it hassle-free to shift the item otherwise it is impossible to transport it. Collisions during the move can leave the product totally damaged so, it’s essential to focus on getting strong boxes with eco-friendly stuff crafted for covering the products. Ignoring the material of packaging means ignoring the health of living beings. It is crucial to get the custom packaging boxes manufactured with material that doesn’t emit toxic fumes and pollutes the air. People are in favor of the brands which go green when encasing the items so, it is a good idea to prefer eco-friendly material to house the valuables.

Focus on the packaging is synonymous with sales, so it should never be overlooked or the businessman will face a huge loss.

Dental Marketing – Creative Strategies for More Patients

Here are the not so common but very creative marketing strategies that you can utilize in your dental practice:

1. Launch a referral program – It is and should be the number one strategy to use especially in healthcare related service as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple but extremely powerful and has the potential to significantly increase new patient generation to your dental practice. I have listed some ideas on how you can kickstart this program:

  • Launch a Patient Loyalty Program – This is designed in a way where you would be able to collect email addresses & cell phone number for future marketing strategies like email marketing, social media campaign or mobile marketing. This is also letting your patients know that you are thankful for their business.
  • Launch a Patient Review Program – This is designed to increase your online reputation. You can selectively hand out cards to patients so they can leave reviews on your social networking sites or other websites like yelp, your Google business page or on your website so that they can claim their rewards.
  • Ask for a Patient Referral

Here is a 3 step guide on how to ask light-heartedly for a referral:

  1. Selectively asking – ask only those who you know and who you like, an example is a long-term patient whom you have developed a good rapport.
  2. When a patient has had a good experience – when a patient is being graceful in letting you know that they have had a great experience, you can tell them in a way that is not pressuring like, “It’s excellent to hear that you had a wonderful experience. When your friends or family tell you how bad their experience was, you can send them here.”
  3. Use a script – Thank you for your feedback! I am very proud of our team and It is part of our goal to give a positive experience for patients like you who appreciate what we do. We know that not everyone has a positive experience like this with their dentists. If you have any family or friends who might enjoy the same experience you’ve had, we would love for you to recommend them to us.

2. Turn your product or service into a challenge – What problem do your services solve? Do not go with the flow of explaining the services that you offer. Instead, make your product the focal point and create a challenge for that. For example, you can ask patients dental related questions or even better is make a quiz on who they think is following good dental hygiene. It forces them to engage and your business will be unique and top of mind.

3. Use popular hashtags on social media – Utilizing popular hash tags such as #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business especially those that are in the millennial age group. You could also use this so that you could target person looking for a particular topic or service so you never know because it can also be a good source of how you can get new patients to check out your service.

More Dental Marketing Ideas

When it comes to dental marketing there’s no shortage of good ways to start. Here are a few more suggestions for marketing your dental practice. Take a look and see what you think will work for your practice.

Get Local with SEO

When people in your target area start searching online for a dentist do you show up? An easy way to check is to grab your phone, type in “Dentist near me” and see what comes up. If you’re not at the head of the pack you’re missing out on a lot of new patients and leads.

A goal for your dental marketing efforts is to rank on local search, like when you typed “Dentist near me”, and get found by people in your target market.

Leverage Existing Patients

In addition to the above suggestions, working with what your dental practice already has, like existing patients, is an excellent place to start. For example in idea number one we discussed creating a patient loyalty program. Not only does this leverage existing patients, it’s good business that can (and will) drive referrals to your practice.

Dental Marketing: It’s Not Rocket Science

Marketing a dental practice can feel like rocket science, but it isn’t, using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more of them!

To Social Media or Not to Social Media

If you’re going to use Social Media to market you dental practice I recommend taking a moment to think about it.

Social media is a great dental marketing tool but it requires time, effort and tact. Consistent effort and quality content are a must for social media to work for dental marketing. If you or your staff do not have the time to market your practice, the right way, on social media it may be best to look at other options. Other options for engaging social users are hiring an agency, training someone in your office to do it or using paid ads to reach social media users.

Other ways to use social media

Additionally, when using paid ads to target new patients for your practice, be sure that you’re only targeting patients in your geographic area. If you’re in New York City you don’t want to be marketing to people in Los Angeles, right? It’s an easy and costly mistake to make.

Make a contest and go viral

Using contests is a great way to grow your dental practice. Everyone wants whiter teeth, right? Create a grand prize, as an example, of teeth whitening for life (or whatever you want to offer).

When your prize is something everyone wants you’ll have no trouble getting people to join your contest. Digital contests can boost your dental practices marketing exposure for pennies. Adding bonus actions to increase entrants chances to win is another way to squeeze a little more out of your contest.

There’s a 1,001 ways to market your dental practice. Most of them you can do yourself. Sometimes, it’s better to hire an expert to do it right, the first time. You can learn more about hiring a dental marketing expert in the box below.

Backpage Brighton Site Similar to Backpage

If you have your business plan then for what you are waiting here is the sites similar to backpage. It is the site where you can grow your business very fast. My entrepreneurial experience and work in Investor Relations, along with my personal investments in ventures offers a strong business perspective that will enhance your business plan, marketing plan or proposal. An alternative to backpage is the site where you will get a list of happy clients can be found on the website. backpage-brighton.com where you will get the customer services also of calling and chatting where you can ask your doughs and they will be solved your doughts within few minutes.
Sites like backpage are the sites which cost very less and gives you the output according to your expectations.Looking for some of best site? Then your waite is over because we are here with the one of the best site Backpage Brighton. Here what all you are searching you will get all that the only thing you have to do is just go to the web page and search for this site and you will get the website.There are many sites in the market but backpage brighton is the best site and definitely you will get your business to grow with alternative to backpage.Here users dont have make much efforts to grow there business it is very easy for any ordniary person to sell his bussinus to to the person sitting in anoteher corner of the world.Backpage brighton makesure that person have to only select the locations and just post there ads to the perticular city.
backpage brighton is anothere site similaer to backpage where you will get the option for the different difrent purpuses. On the off chance that you have your strategy for success then for what you are holding up here is the locales like backpage. It is where you can develop your business quick. My entrepreneurial experience and work in Investor Relations, alongside my own interests in wanders offers a solid business point of view that will upgrade your strategy for success, advertising design or proposition. A contrasting option to backpage is where you will get a rundown of cheerful customers can be found on the site. backpage-brighton.com where you will get the client benefits likewise of calling and talking where you can ask your batters and they will be comprehended your doughts inside couple of minutes.

See more information on website:- https://www.brighton-backpage.com

Using SEO To Inform Your Website Content Strategy

Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!

The trouble is how your website looks is only half the battle. And to be honest, it’s not even the most important half. Looking nice is great, but performing well should be your ultimate goal for your website.

To perform well, you need a website content strategy that will actually reach, connect with and convert potential customers.

To do this, you need to use good search engine optimization, or SEO, which is the process of attracting organic, free traffic from search engines like Google. Ultimately, you can have the most beautiful website in the world, but if search engines can’t find you, potential customers never will.

Get SEO right, and you’ll have a steady stream of high-quality traffic to your website. Get it wrong, and people won’t even know you exist.

It’s almost impossible to overstate the importance of good SEO. Thankfully, even though it may sound complicated, you can actually use SEO as a guide to help create a website content strategy that will make your website better and lead to more business.

In the following article, we’ll explore how you can leverage the power of SEO to build a website for your target market. Let’s jump in.

SEO & Your Website Content Strategy
Small business owners tend to wear a lot of hats. They have big dreams and lots of goals. While that may be great for their business, it can make it difficult for them to narrow down their unique selling position.

So many of the small business owners I work with struggle with encapsulating their business in a few simple key phrases. But Internet users are a flighty bunch. You need to grab their attention in 3 seconds of landing on your website (literally), or you risk them bouncing off your page, never to be seen again.

Any good website content strategy, then, will rely on short, pithy headlines, especially on the homepage.

How does SEO help you write the best possible headlines? It’s easy! Well – sort of. It’s easy if you understand how to do keyword research.

To do good keyword research, you first need to take stock of your own website, using Google Analytics. What keywords are bringing people to your site? Which pages on your website lead to conversions? Where are people coming from?

Next, take a look at your competition to get a picture of the competitive keyword landscape. Who shows up in Google when you do a search for your services or products?

After you understand this information, you make a list of long-tail keywords. Think phrases instead of one-word searches. Unless you’ve got an outsized budget (and even then), you’re probably not going to rank well for something as generic as ‘dogs,’ for example. But maybe you have a shot at ‘are dogs ticklish on their paws.’ You get the idea.

Getting a good keyword list should be your first priority when building your website because it will inform the rest of your website content strategy. Then, when you’re writing headlines, especially on the homepage, you can use your keywords to help focus your content.

So let’s say you’ve identified ‘small dog breeders in Abbotsford, BC’ as your long-tail keyword. Boom! There’s your short, pithy headline.

This is why you need to think of SEO as more than just one more troublesome thing you need to do. When used properly, it can be one of your most important tools for helping you flesh out a smart website for your target audience.

READ: How To Use Blogs To Increase Engagemenet
No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website.

Today, there are a whopping 600+ million blogs out there, out of over 1.7 billion websites. Here are some of the advantages of blogging for marketing and the components of an effective blog post so you can join them!

Read more on our website.

Use SEO to Build Your Website For Your Target Market
Let’s assume you’ve done your research to develop a solid list of high-volume, low-competition keywords that will help you dominate the local search rankings.

And let’s assume you’ve done all the SEO essentials like using proper title tags, using proper H1 and H2 tags, and optimizing for Google’s core web vitals and local search traffic.

That’s it, right? That’s all you need for an SEO website?

Wrong. That’s because search engines are always on the lookout for fresh and relevant content. They’re always hungry for new content, and if you want to rank, it’s your job to feed them, with regular, quality content.

That’s why adding new content to a website, especially as a value-adding blog post, is essential for every website. By writing a blog, you’re inexpensively creating new content for the search engines to index.

Not only that, your blog is a great way to showcase your expertise and/or products, demonstrate your authority in your field, and connect with your audience on a regular basis.

Again, I understand why many of the small business owners who come to me have struggled with coming up with blog ideas.

And again, here is where your SEO strategy can help inform your website content – because that comprehensive list of high-volume, low-competition keywords can also be your blog topic list!

Google will reward you if you use your blog to share original, substantial and/or insightful analysis or information. Combine that search engine optimized content with a killer keyword list, and you’ve got a match made in a digital marketer’s heaven.

Of course, I understand that building that keyword list is easier said than done when you’re not an SEO expert. Thankfully, it’s an easy task to outsource! My team regularly helps small business owners get more traffic with a sustainable SEO strategy. And we are constantly updating our strategies to meet the ever-demanding changes by the major search engines.

Maybe we’re a little nerdy, but where others find SEO daunting and tedious, we love the challenge! Whatever your SEO needs, we have an SEO package to match, and we can help you see real results.

To your business success,

Susan

Comparing Traditional and Digital Marketing

Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further,let us first understand what essentially distinguishes the two.

What is Traditional Marketing?

Traditional Marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most basic sense, Traditional marketing refers to a structured effort on endorsing one’s brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes brand promotion.

The tools for Traditional Marketing are:

1.Print Marketing
2. Broadcast Marketing
3. Referral Marketing
4. Outdoor Marketing
5. Publication Marketing

Let us Look at a few examples of Traditional Marketing:

A. Vicks, a prominent brand in India came up with a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with her transgender mother. This ad film that went viral because of how it truly the touched a chord with the sentimentality of the audience.

B. Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand’s favour.

What is Digital Marketing?

Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.

The tools include:

1. Facebook Marketing
2. Digital Campaigns
3. Search Engine Optimization
4. Content Marketing
5. Influencer Marketing

Let us Look at a few examples of Digital Marketing:

A. Kitkat hit it big with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing to the new jingle was quite a rage. It brought great popularity to the brand image of Kitkat.

B. Kellogg’s launched their digital campaign using Stranger Things on Netflix. We saw in the series how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the brand.

Which one Should you go for?

The market conditions are reflective of the cut throat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.

Despite having different channels,both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price,Product, Place and Promotion,is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing.While SEO, SMM, etc are great ways of reaching people’s computer screens but there exists a world beyond that which can be reached through the facets of traditional marketing.

As you saw, Marketing can be quite a fix. They are services that call for expert advice and professional help. If done right, Marketing can have a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.

How To Make Financial Online Campaigns Profitable

The Essence About Winning Digital Marketing Campaigns

Online marketing comes with many challenges. For the inexperienced user the whole digital marketing space is hard to get into. On the other side, businesses and marketers, both small and large need profitable ways to market their business with digital media channels. There is simply no way around it in the financial & trading industry.

In this article, we aim to breakdown the elements that make the difference to get your campaign to succeed online. At the end of the day, marketing works when you can convince people to take a certain action. In the online world, this means to get site visitors to convert for a sale or another kind of offer. Conversion rate is the No. 1 reason why campaigns succeed and fail.

The Logic Behind Digital Marketing

Going back to basics again, in digital marketing all you need is visitors on your side and enough conversions of people to engage/buy/take action, etc. With the rise of online advertising like Google AdWords, Facebook ads, Bing ads, etc. the problem of traffic generation is solvable You simply pay for reaching your target audience with ads. However, the conversion part of the equation is not solved so easily ( Find out more )

Common Mistakes In Online Campaigns

What does a financial campaign need to convert? To make a campaign work, you need to send the traffic from the online ad to a page. Many people in the industry send the traffic to their website. They assume that their website contains all the information, looks visually appealing and so on. What they forget is that it is harmful to overload consumers with information. You need to make your campaigns as simple as possible. When you use websites in your ads, then people can get easily overwhelmed and their is no red thread where to go, which form to fill in or which product to buy.

How To Include Landing Pages In Your Campaign

The solution to this problem lies in custom landing pages. A landing page as a one-page website should contain only relevant information leading to a call-to-action (CTA). This could be a free download of a resource, a webinar invitation, a case study, a free demo call and more. As you can see, the pitch is not purchase-related but rather incentivising a purchase later down the line. This is necessary because humans simply don’t make decisions quickly, especially when it comes to products and service of higher prices of more than $100. Even more lower prices, purchases are often hard to make, because you still need to establish trust and connection from the brand to the prospective buyer.

Find out more about digital marketing blog articles here